Friday, July 03, 2009

Vans Let It Ride - pure drama?

Saw this up on Ride, where apparently someone disagreed with Ride saying they "Quite rightly" had posted it first, whereas Streetphire and Seventies had done it first? I knew this whole "More exclusive than thou" thing would probably go in this direction, and as I've said before, what's "Exclusive" about posting something first that's easily embeddable elsewhere? You Ctrl+C/Ctrl+V'd it before someone else? Who honestly cares? Being able to copy and paste it is nothing compared to the effort required to actually make it, so why not give credit where credit's due and congratulate the people out there making the content instead of everyone patting themselves on the back for being able to get the blog posts up first? Yet another case of the BMX media industry giving itself precedence over the photographers and filmers who generate the content that means that they can exist themselves. How incredibly surprising.

In case you were wondering, yes, I'm in a bad mood.

Anyway, here's the Let It Ride video. Ashley Charles messed his arm up before going on this trip, meaning that the only people left in it are people I don't really want to invest 5 minutes of my life watching ride right now. Some of you might, so again, get amongst it.

Vans Let It Ride - UK team from Seventies Distribution on Vimeo.

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