Dedicated BMX only shop based in Southampton in the sunny South of England!
Thursday, July 23, 2009
That's how you do it...
Times like this you can tell that DC have the experience and knowledge of years of making shoes for stuff like skating. Releasing a shoe? Build up the hype, build up your presence, then release it at it's peak. Part two of that chain is made up of stuff like this video. Ridiculousness by Brad Simms.