That's how you do it...

Times like this you can tell that DC have the experience and knowledge of years of making shoes for stuff like skating. Releasing a shoe? Build up the hype, build up your presence, then release it at it's peak. Part two of that chain is made up of stuff like this video. Ridiculousness by Brad Simms.

Misc.

Raul Ruiz has a little edit up for DC to show off their new BMX shoe. About time?



While we're talking new product - T1's new SFA has it's own page now!



4.5lb T1 frame?

In "New video" news:

Kriss Kyle, by Miles Rogoish:


Go to BNQT for more videos.


The idea of processed cheese on microchips is worrying.

Dakota Roche. Dakota Roche? Dakota Roche!

Levi's® Clip of the Week - Dakota Roche SoCal... - More BMX Videos

Eastern have a trailer out for their new video, but they've made it a lot of hassle to embed, and for a trailer that's not even that good I'm not going to bother. Just imagine little second long fragments of clips set to music you don't care about. Thaaaat's it.

Actually, to fully carry out my blogging duties, here it is. Warned you...



Lastly, TheComeUp have an interview with Rich Hirsch. Talks about what's going on with Fremont, Coast, etc...

James Cox/DC.

James Cox is UK street. There's just something about the hop tables, proper barspins and suicide no-handers, I guess. The fact he's also riding better than ever and dropping multiple hammers helps? Either way, always keen to see what he's up to of late, and now it appears to be that he's on DC? Weird fit, bearing in mind the rest of their team (And the relatively recent James Cox/Farren Downes "Welcome to Nike" vid?), but hey, if it's a good deal for him, why not? This is his welcome vid anyway, good stuff:



And this is the web-edit that the Fortes did of the recent DC trip to the Continent, featuring a fairly hefty ender from Lima and some cool lines from all the other dudes involved.



Blogging might be a little erratic for the next few days, 'cos I've just moved to Newcastle so life's a bit everywhere at the moment, hence this update being posted at 5:15am on a Sunday morning. C'est la vie!