Unintented speech.

Even though I know he didn't mean it like that, I still like to imagine Van Homan talking about himself in the 3rd person where he says "He always brought the jokes to The Van on any Fit trip." in the Fit/Edwin retrospective. Tom White is also off Fit, but didn't get a big photo feature thing. Controversial...

That's how you do it...

Times like this you can tell that DC have the experience and knowledge of years of making shoes for stuff like skating. Releasing a shoe? Build up the hype, build up your presence, then release it at it's peak. Part two of that chain is made up of stuff like this video. Ridiculousness by Brad Simms.