Seeing as there are quite a few budding photographers, filmers and the like who read this (Well, I assume so. 400 people a day, means there's likely to be someone who likes wielding a camera), this might be useful info for you guys:
Ride needs you!
Getting your photos up on a 'proper' site is approx. 4,000% better than getting a "Nice Capture! XXX" comment on Flickr, or "U look buff in dis" comment on Myspace. Just as a hint ;-)